Because the two groups differ fundamentally in one respect: how picky they are.
Arbuscular fungi are generalists. There are only a few hundred species for around 200,000 partner plants, so they simply cannot afford to be picky. One and the same fungus colonizes apple, tomato, corn and lavender. That is why a single universal product really is enough here, and most contain only a handful of species.
Ectomycorrhizal fungi are often specialists. Over twenty thousand species, and many of them are tied to one tree genus or even a single species: the birch bolete grows only with birch, the larch bolete only with larch, the black truffle only with oak and hazel.56 An all-purpose product cannot exist here even in principle, hence the split into conifer, broadleaf, oak and so on. Then there is the site: conifer fungi are mostly adapted to acidic soil, others to chalky soil.
Still, the choice is smaller than the labels suggest. Only what can be propagated can be sold, and that means mainly pioneer species, the generalists among the specialists: dyeballs (Pisolithus), common earthballs, deceivers, false truffles (Rhizopogon), poisonpies. Exactly the fungi that would find a young tree first anyway. The late colonizers that characterize an old stand cannot be raised in a bag.
And what most people actually want does not exist. Porcini and chanterelles still cannot be grown commercially (for the chanterelle it worked once in the lab, in 1997)57,58, so there is no product, however high the demand. The one exception is the truffle, and that is not sold as powder but as a ready-inoculated, certified young tree from the nursery.
Part of the variety is simply product range. The market is barely regulated, and tests of commercial products regularly find discrepancies between label and contents, right down to packs with no detectable viable fungi. In a worldwide test of 28 products, 84% led to no colonization at all in sterile soil.59,60,61
What this means in practice is exactly what the previous answer says: where inoculation is needed at all, a wheelbarrow of soil from the root zone of an old, healthy tree of the same species is the more reliable route. The right species are guaranteed to be in there, alive and used to the site.